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X-WR-CALDESC:Pathways to Work
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DTSTART;TZID=America/Los_Angeles:20230503T120000
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SUMMARY:Build your PR: It’s all about Connections
DESCRIPTION:\n\n\n\n\nBuild your PR: It’s all about Connections\nRequest to join: https://norcalsbdc.zoom.us/meeting/register/tJAkc-msrjotEtBzEAUdLpdPWt8GSYH6MmTm\nAs a small business owner, you may not think you’re in the business of public relations – but you are!\nPublic relations is crucial to the success of every business, big and small. Small budget-conscious businesses do not have the luxury of hiring their own PR firm and have to take on a more DIY approach.\nFortunately, thanks to the expanding and evolving media and Internet, there are now many avenues for businesses managing and building their PR efforts. It is actually a lot easier than you may think!\nIn fact, if you already utilize social media for your business or you represent your company in community organizations and events, you are already doing your own public relations. In this webinar, we’ll explore free PR opportunities available to small businesses and how you can best utilize them.\nKey topics covered in this workshop include:\n\nThe importance of seeing yourself as an ‘expert’ in your field\nBecoming a storyteller\nGetting involved and building your network in the community\nCreating your own ‘Press Kit’\nCreating and submitting press releases\n\nTaught by Brianna Boyd. Brianna is the marketing specialist for the Solano-Napa SBDC and oversees the center’s social media channels and website content, writes and distributes press releases, networks and communicates with community partners and stakeholders, and leads webinars on social media and marketing for businesses.\nShe has a background in journalism and was a newspaper editor/reporter for 10 years before going into communications and marketing.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nThis interactive workshop is roughly 1.5 hours long, followed by a question and answer period to help address YOUR specific needs. So have your questions ready and enjoy some expert one-on-one time!\nTHIS WORKSHOP IS THE FIRST IN THE MORE THAN MARKETING SERIES\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
URL:https://www.workforcealliancenorthbay.org/events/22168-421-706-285-566-902-871-194-482-513-415-462-456/
CATEGORIES:Businesses,Job Fair,Job Seekers,Webinars
LOCATION:Online via Zoom
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