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SUMMARY:Digital Marketing Fundamentals
DESCRIPTION:Choosing, building and managing digital marketing channels can be overwhelming. Yet, without digital marketing your business will struggle to grow.\nIn this interactive Webinar, we will guide you through your digital marketing channel options and help you decide which ones, in what order, make the most sense for your business.\nThe course will cover:\n\nTraffic versus Conversions and how to approach both\nFinancial models to help with return on investment\nSearch Engine Marketing, Paid and Organic, Local versus National\nGoogle Tools – Ads, Analytics, Search Console, Business Profile\nChannels like email, social media & Amazon\nData analytics, website optimization and continuous improvement principles\n\n \nInstructor Bill Ross is a 20+ year digital marketing veteran with experience ranging from being a Founder/CEO of a high volume BtoC eCommerce business to working as a Senior Operations Manager at Amazon Logistics. Bill has a Master’s Degree in Marketing Information Systems and actively coaches eCommerce clients.\nRegister Here\n
URL:https://www.workforcealliancenorthbay.org/events/digital-marketing-fundamentals/
CATEGORIES:Job Fair,Job Seekers,Webinars
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