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X-WR-CALDESC:Pathways to Work
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DTSTART;TZID=America/Los_Angeles:20240515T120000
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TRANSP:OPAQUE
SUMMARY:Website & Search Engine Optimization (SEO) Best Practices
DESCRIPTION:It can be a daunting task to make sure your website is visible amongst the 1.92 billion other sites out there. Join this workshop to discover the core concepts of Search Engine Optimization (SEO) to improve visibility of your website.  This workshop will focus on understanding SEO, when to use it vs paid marketing, and discovering mistakes new businesses make when setting up a web presence. We will also cover website optimization tips to help you get noticed online and convert traffic into paying customers.\nIn this interactive workshop we will guide you through how to get ranked in Google organic search for the keywords that matter the most for your business.\nThe course will cover:\n\nSearch Engine Optimization Fundamentals\nOrganic (unpaid) versus paid search traffic\nHow to define the right keywords\nHow to build your website content for maximum visibility\nHow to use Google Search Console to continuously improve your results\n\n \nInstructor Bill Ross is a 20+ year digital marketing veteran with experience ranging from being a Founder/CEO of a high volume BtoC eCommerce business to working as a Senior Operations Manager at Amazon Logistics. Bill has his Master’s Degree in Marketing Information Systems and actively coaches eCommerce clients.\n
URL:https://www.workforcealliancenorthbay.org/events/search-engine-optimization-seo-best-practices/
CATEGORIES:Businesses,Webinars
LOCATION:Online via Zoom
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