Mastering Images for Marketing – Optimizing & Enhancing Images

Take your images further with hands-on guidance for editing, optimizing, and customizing your visuals. You’ll learn how to crop and resize images, adjust brightness and contrast, and compress them for fast loading on websites and social media. We’ll explore free tools like Canva and TinyPNG, and walk through how to create simple, professional-looking marketing graphics—even if you’re not a designer.

You’ll learn how to:

• Edit and enhance images using free tools like Canva and PixlrOptimize images for speed without losing quality
• Add text and design for social media and email campaigns
• Use alt text and accessibility best practices

This workshop series is ideal for small business owners, marketers, and anyone looking to improve the quality and effectiveness of their visuals. By the end, you’ll have practical skills to confidently manage your marketing images, elevate your brand, and connect more effectively with your audience—online and off.

Perfect for anyone who wants to:

• Boost visual branding without hiring a designer
• Create better content with minimal tools and budget
• Improve website and social media engagement

You do not need to take part 1 to take this workshop.

Only ONE registration needed for both workshops!