Search Engine Optimization (SEO) Best Practices

It can be a daunting task to make sure your website is visible amongst the 1.92 billion other sites out there. Join this workshop to discover the core concepts of Search Engine Optimization (SEO) to improve visibility of your website. This workshop will focus on understanding SEO, when to use it vs paid marketing, and discovering mistakes new businesses make when setting up a web presence. We will also cover website optimization tips to help you get noticed online and convert traffic into paying customers.

In this interactive workshop we will guide you through how to get ranked in Google organic search for the keywords that matter the most for your business.

The course will cover:

Search Engine Optimization Fundamentals
Organic (unpaid) versus paid search traffic
How to define the right keywords
How to build your website content for maximum visibility
How to use Google Search Console to continuously improve your results
Instructor Bill Ross is a 20+ year digital marketing veteran with experience ranging from being a Founder/CEO of a high volume BtoC eCommerce business to working as a Senior Operations Manager at Amazon Logistics. Bill has his Master’s Degree in Marketing Information Systems and actively coaches eCommerce clients.