Ten years after the end of the Great Recession, Napa County is “the star example of how to recover,” after such an economic catastrophe, said economist Rob Eyler.
Napa Valley chose to woo visitors with wine, and it worked.
“The economy in Napa is screaming,” said Eyler “There’s no sag in demand.” Homeowners are benefiting from rising values. Napa County now has the seventh highest personal income per person in the state and the number of visitors to Napa Valley is on the rise, said Eyler.
“But is it getting harder to hire? Yes,” said Eyler. Are employees commuting longer because they can’t afford to live in the Valley? “Yes,” he said.