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Program Information

Your 2023 Marketing Strategy: 15 Essential Trends and Tricks!

Contact Information

Kelly Gieser

West Business Development Center
345 N Franklin St
Fort Bragg, California 95437

Program Details

Program Leads to:


Training Style:

Virtual – Date Specific


Retail Trade, Information, Management of Companies and Enterprises


As businesses continue to recover from the pandemic, 2023 is set to be an interesting year in marketing as trends shift to accommodate new technology and buyer behavior. It used to be simple to get digital mileage, just publish YouTube videos, pay for advertising, and get bloggers to talk about you. As we approach the new year, platforms, technologies, user behavior, consumer expectations, and selling approaches have all evolved. Join us for this invaluable hour where we will explore 15 trends, hacks and tricks that marketers are talking about for 2023 including how to improve social selling, trends in conversional marketing and interactive content, the power of promoting social responsibility, reputation for building brand loyalty, and experimental marketing through live events and promotions across all marketing platforms.


For more than two decades Lani Lott, President of L. L. Consulting, has provided marketing and promotional consulting services for numerous agencies, organizations, and businesses including Chambers of Commerce, downtown associations, small business development centers, and art councils. She assists clients with market analysis, comprehensive marketing plans and strategies, social media and branding, website development, advertising and public relations, and has conducted numerous webinars and provided business advising for small businesses from every industry.

Accommodations. Reasonable accommodations for persons with disabilities will be made if requested at least 72 hours in advance of this event; please send an email with the subject header ACCOMMODATION REQUEST to: West Business Development Center, Kelly Gieser, 707-964-7571,