Grow your Business with Vendor Events: From Farmers Markets to Popups

This is a 2-part workshop, Wednesday and Thursday 4/10 and 4/11

This 2-part workshop designed for creators, artisans, and makers looking to launch or grow their business with sales at markets or pop-up events. You’ll learn:

  • Obtaining licenses & permits
  • Marketing & Pricing strategies
  • Insurance basics
  • Crafting appealing displays
  • Building your business

Learn to engage with participants effectively, convert them into loyal customers, and build a strong brand following.

Whether you’re a beginner or aiming to elevate your craft business, this workshop provides the tools and insights to succeed in the market. Don’t miss your chance to unleash your entrepreneurial spirit and make your creative dreams a sustainable reality!

Day 1: 

  • How do vending events (farmers marketing, artisan markets, and pop-up events) fit into your business?
  • Overview of markets and pop-up options
  • Choosing markets that fit your needs
  • Permitting & licensing requirements
  • Insurance basics

Day 2: 

  • Pricing strategies
  • Selecting products
  • Choosing a point-of-sale (POS) solution
  • Building a regular clientele
  • Creating a great booth

You are registering for a 2-part workshop, Wednesday and Thursday 4/10 and 4/11

Taught by SBDC Business Advisor Tara Cruz

Tara started working with Solano SBDC in 2015 while bootstrapping her first brick & mortar business. During COVID she closed her doors and once again with the assistance of the Solano SBDC pivoted to e-commerce. During that time she gained experience with website designing, digital marketing, wholesale/manufacturing and Amazon. 

Her work history includes more than 15 years in project management, team development, and marketing for Pacific Gas & Electric Company, XFINITY, and Wells Fargo. She holds a degree in criminal justice, a CA/NV Esthetician License, and is Lean Six Sigma Certified.