Launching Your Dream: Six Weeks to Success
In this 6-week Intensive program, you will learn and plan to start your own arts/crafts/maker concept into a successful business. This hands-on workshop will help you get through the hurdles to startup. This series will help you:
Define your basic business model
Outline the basic steps of setting up your entity and bank account
Figure out the appropriate licenses, permits and insurances
Understand available funding strategies
Begin to form your basic business plan
Course topics will cover not just start-up essentials, but marketing strategy, financial planning, operations, and more.
Join us to learn each step of launching a business, from product/services planning to marketing and ongoing management.
Taught by Solano-Napa SBDC Business Advisor Tara Cruz
Tara started working with Solano SBDC in 2015 while bootstrapping her first brick & mortar business. During COVID she closed her doors and once again with the assistance of the Solano SBDC pivoted to e-commerce. During that time she gained experience with website designing, digital marketing, wholesale/manufacturing and Amazon.
Her work history includes more than 15 years in project management, team development, and marketing for Pacific Gas & Electric Company, XFINITY, and Wells Fargo. She holds a degree in criminal justice, a CA/NV Esthetician License, and is Lean Six Sigma Certified.
Tara works well in various stages of business development, from start up to planned growth. Her specialty is working with lean start up businesses, pivots, and marketing. She has worked with salons/spas, retail, and mobile food businesses.
In 2017 Tara returned to the continuation school she graduated from in order to mentor at risk students. Later on, she and her 13 year old son would collaborate to create Plug The Project; a mentoring program that educates young adults about self-care, financial literacy, community service and of course business.