Revealing Your Business’s True Identity: Discovering Your Company Brand

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Join us for this no-cost webinar and learn essential tips for small business owners on getting started with online marketing, including how to create a strong online presence, reach your target audience, and grow your business using effective digital marketing strategies.




Erin Simpson has nearly two decades of experience in communications and marketing for companies ranging from Fortune 50 consumer brands, to fast-growing disruptive startups, to small businesses of all sizes. In 2015, Erin founded one of the leading boutique PR agencies in Silicon Valley, Brick Lane, after serving as Lyft’s communications head where she led all PR efforts for Lyft’s first three years in operation and served as the company spokesperson. Prior to Lyft, Erin held in-house communications roles at category-defining brands including Benefit Cosmetics, JANUS et Cie, and Disney. Currently, Erin is channeling her brand-building expertise to launch a pet products startup, Wildcat, while continuing to serve as a consultant and advisor to founders and startups from her home in Mendocino County.

Accommodations. Reasonable accommodations for persons with disabilities will be made if requested at least 72 hours in advance of this event; please send an email with the subject header ACCOMMODATION REQUEST to: West Business Development Center, 707-964-7571,