seo best practices

Search Engine Optimization (SEO) Best Practices

Event Details

It can be a daunting task to make sure your website is visible amongst the 1.92 billion other sites out there. Join this workshop to discover the core concepts of Search Engine Optimization (SEO) to improve visibility of your website.  This workshop will focus on understanding SEO, when to use it vs paid marketing, and discovering mistakes new businesses make when setting up a web presence. We will also cover website optimization tips to help you get noticed online and convert traffic into paying customers.

The course will cover:

  • Search Engine Optimization Fundamentals
  • Organic (unpaid) versus paid search traffic
  • How to define the right keywords
  • How to build your website content for maximum visibility
  • How to use Google Search Console to continuously improve your results


Instructor Bill Ross is a 20 year digital marketing veteran with experience ranging from being a Founder/CEO of a high volume BtoC eCommerce business to working as a Senior Operations Manager at Amazon Logistics. Bill has his Master’s Degree in Marketing Information Systems and actively coaches eCommerce clients.


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