Using YouTube for Your Business
Video marketing has become an indispensable tool for businesses of all sizes, and YouTube is at the center. How can YOU use YouTube to boost your business’s online presence, engage your audience, and drive meaningful growth?
In this 2-hour workshop, you will learn the basics about how to define clear goals, target your audience, and create compelling content that aligns with your brand. We will dive into the core strategies, best practices, and practical techniques for leveraging YouTube effectively.
Whether you’re new to video marketing or already have a channel, this workshop will equip you with the knowledge and skills to make the most out of your YouTube presence.
This workshop is 2 of 2 of the Lights, Camera, Action series.
Taught by by SBDC Business Advisor Malinalli López Arreguín
Malinalli is an award-winning writer, entrepreneur and filmmaker.
Her business XQL MEDIA has produced commercials for television, documentaries and feature films. The most recent film produced by Malinalli, Hyena, has won over 20 awards worldwide in 2021 and 2022 on the independent film festival circuit.
She is also the founder of The Bronze Rose, a company that produces digital media products for small businesses. The Bronze Rose is dedicated to designing social media content and marketing campaigns with a social impact lens.